For culture, the city, and ourselves.

Committing to culture is already a wonderful thing in itself. Creating something in our district is absolutely fantastic. Through great collaboration with Merja Rinderli and Nico Gurtner, we were able to tackle the positioning and conceptual development.

The challenge was to create a strong identity that unites all institutions and delivers a clear message with lasting impact. The goal was to consolidate communication, define a shared direction, and preserve diversity – a perfect challenge for Noord.