Important topics are allowed to shine too

Skyguide’s Blueprint is a technology magazine with foresight – it shows how air traffic control is evolving, how digital technologies are being adopted, and why networked thinking is becoming essential.

One issue we created addresses the big questions of European aviation: What comes after the pandemic? What innovations are needed? And how can transformation succeed?

To ensure such topics don’t go unnoticed, we made a statement in the design – quite literally: with a reflective finish on the cover. It draws attention, invites touch, and turns expert knowledge into a statement. Amid the crowd, relevance becomes tangible when design takes a stand.