Skyguide
Safe in the sky – precise on the ground
Year
September 2021
Industry
Public / NPO, Energy / Tech / Industry
Initial Situation
Skyguide secures the Swiss airspace and surrounding areas with around 1,500 employees at over 14 locations. The company is in the midst of a transformative process and, within this framework, initiated a rebranding process.
Noord accompanied and advised Skyguide as the lead agency on this journey. The result is a brand presence that optimally conveys Skyguide’s values and communicates transparently and on equal footing.
Services
Links
The dynamic key visual is inspired by flight movements – it expresses Skyguide’s guiding principles – safe, precise, dynamic – in a powerful, coherent visual language.
Meanwhile, as lead agency, we have realized numerous digital products and templates as well as many print projects – from classic correspondence to annual reports, flyers, magazines, and technical journals, to promotional materials and even trade show booths.
The animated key visual originates from flight movements and translates Skyguide’s guiding principles – safe, precise, dynamic – into a consistent visual language.
Innovation and responsibility define air traffic control. Additionally, the sky represents expansiveness, new perspectives, and constant change. In this transformative process, the vision “beyond horizons” became the central core and claim.
Attractive subjects and safety-relevant aspects shape the visual world. The chosen eye-level perspective reflects the guiding principles.
The centerpiece of the rebranding project is the new website. Despite high complexity and diverse stakeholders, collaboration was extremely efficient – not least thanks to the great trust placed in us as an agency.
“Skyguide is in the midst of a profound, technology-driven transformation. The updated branding reflects and supports this change process.”